Role: Brand Designer, Experiential Designer, Art Director
Project: Working with other creatives, create and execute branded experiences for Maytag and Whirlpool
The Ask: Create a space that breaks the conventions of a normal expo space. No kitchen or laundry dioramas.

Maytag must express dependability while heroing a laundry pair, it’s features and new refrigerator model.

Whirlpool must be tech-forward and showcase first-to-market features and details.